Dear Land Rover Club,




Following the success of the ‘Vivaro Siberia Challenge’ in which injured ex-soldiers joined us on a life-changing 12,000 mile overland vehicle expedition to far eastern Russia, Max Adventure launched “Driven to Extremes”  to help more of our veterans that are suffering from PTSD.


To get an idea of the experiences and benefit for two veterans on the “Vivaro Siberia Challenge” please take a look at this link:


Whereas other activities such as Polar trekking can allow too much thinking time, vehicle expeditions can cross continents in a matter of days. The intense exposure to rapidly changing landscapes, climates and cultures bombards the veterans with new and exciting experiences, pushing horrific memories to the back of their minds.


In December 2016, the Driven to Extremes initiative was announced a winner of the BFGoodrich Tyres’ Good Project award to be promoted globally by the company.


Under the strapline  ‘Feel Low…Drive High’, our first expedition will be to Europe’s highest village – Ushguli, Georgia, nestled under the 17,000’ peak of Mount Shkhara. This 6,000 mile adventure in September 2017 will see the veterans tackle the stunning passes of the Caucuses Mountains, before returning via Stalingrad and Moscow.


In preparation for this expedition we are running a fundraising trip to the extreme north of UK; Skaw, Shetland. This will take place between May 18th and May 27ththis year. The objective is to raise as much money as possible to enable us to take as many veterans as possible to Ushguli.


We will have two veterans from the Siberia trip, Kes and Ian, as support crew on the Shetland trip. Press coverage will be good with LRO and LRM initially running short pieces in the April editions, Daily Express interviewing the veterans and we will be providing daily telephone updates to British Forces Radio. We also have interest from a couple of magazine editors to participate as well as a host of generous sponsors, especially North Link Ferries.


We would be very grateful if you could make your membership aware of the event to see if any would be interested in participating.


Our own vehicles are Land Rovers (one being the Discovery 2 that Mac Mackenney used on the successful London to Capetown world record in 2010) and we will also have two Range Rovers which will be driven by the veterans. We are linking up with the Shetland Land Rover Owners Club on arrival in Shetland.


I have attached our press release and you’ll find some more information on our corporate website charity link at:


If you, or any of your members, are interested or have any questions please do not hesitate to contact either myself or Mac Mackenney.


Best regards




Andy King | Business Development Director 
Max Adventure Ltd. The Carpenters, Dalwood, Axminster, Devon EX13 7EB
Tel: +44 (0) 1404 830 096
Mob:+44 (0) 7854 074 205
Email: |




Written by